ABOUT • SERVICES • PURPOSE
1 aboutus
We specialize in Global Sourcing and New Product Development, with a focus on creating a collective circular economy for a sustainable and lasting world.
our pilars
Creativity
Cure
Humanity
Creativity is a key element in the innovation process, allowing the combination of various visions, senses, and utilities for development and
problem—solving.
As our first pillar, we bring what pulses market differentiation, finding paths not yet tread.
The ideogram 人 pinyin: Rén, comes from Chinese and means human, humanity, people. This is our greatest reason for existing: with each product developed, we think about the experience and the effects on every human sense that your final customer will absorb. When handling it, they have access to the benefits and storytelling of your brand in addition to innovative solutions.
Althea, of Greek origin, is a name that carries the powerful meaning of healing or cure.
The company was born from the dream of creating a better world, healed through more sustainable production and more conscious consumption.
We hope that our customers can dream through us, and rely on our services for a positive outcome for the planet.
2 services
SOURCING
NPD
RESEARCH
the process of identifying, evaluating, and selecting suppliers or resources to procure goods, services, or raw materials for business operations.
the end—to—end process of conceptualizing, designing, prototyping, testing, and launching new products to meet market demands and drive business growth.
gathering and analyzing data on industry trends, customer preferences, competitive landscape, and supplier capabilities to guide strategic decisions.
3 the process
STRATEGY
DELIVERY
RESEARCH
CREATIVITY
DEVELOPMENT
DELIVERY: The journey culminates in a customized delivery that meets our client’s requirements. It will always include market studies, a list of suppliers, brand concept, and packaging design ready for you to place the first order and start selling.
STRATEGY: Clients goals aligned with our own methodology allows any dream to be strategically possible.
RESEARCH: the foundation for successful design, innovation, and market fit. Where we identify customer needs, trends, and potential challenges, allowing for informed decision making.
CREATIVITY: With a broad cultural background and a huge curious collective consciousness, our team is ready to tune different inputs and transform into a unique product.
DEVELOPMENT: We merge three key elements— creativity, research, and strategy— to develop new concepts and product sketches. Then we bring them to life by identifying suitable materials and suppliers.
4 purpose
10% of Althea’s profits are donated to Social & Environmental causes or invested in New Green Technologies.
WE BELIEVE THE CURE IS THROUGH NATURE
VISION
Nature is the beginning and the end of all. The vision of circularity is to be aware of the product’s life cycle — from raw materials, to supply chain and the finished products
for a sustainable life on earth.
5 portfolio
事竟成
有志者
if there’s a will
there’s a way
the mindset that drives us to persist and find ways to overcome challenges into achievements.
A powerful reminder that willpower is the first step to making dreams possible.
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